Alex Reffel is Head of Europe at Sell with Marketing — SWM's ground-level presence in the DACH market and the person who ensures that SWM's strategies are culturally and commercially calibrated for German, Austrian, and Swiss industrial buyers. With 18+ years in B2B sales, technology, and e-commerce across Venezuela, Colombia, and Germany, Alex brings a unique pan-Atlantic perspective to the DACH industrial market.
Having worked directly in industrial automation at ABB and Northland Automation, Alex understands the buyer's perspective from the inside — the procurement culture, the decision-making dynamics, and the brand signals that earn credibility with DACH industrial companies. That insider knowledge is what makes SWM's DACH engagements categorically different from generic international agencies trying to operate in Germany without understanding it.
The DACH industrial market is not a geography — it is a culture. German industrial buyers apply a level of technical scrutiny and procurement discipline that requires brand authority, not just brand presence. Alex's lived experience in this market — having been the buyer, the salesperson, and the strategist — means SWM's DACH clients get strategy that is calibrated for how German companies actually make decisions.
He leads SWM's European client engagements and serves as the cultural and commercial bridge between international industrial companies and the DACH market they want to win.
Entering the DACH market or trying to win more industrial contracts in Germany? Let's build the right strategy.
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