CF
Partner & COO

CLAUDIA FRANCESCHI.

Partner & Chief Operating Officer
▸ Caracas, Venezuela

BIOGRAPHY

Claudia Franceschi is Partner and Chief Operating Officer at Sell with Marketing — the operational backbone that ensures every SWM engagement is delivered on time, on budget, and over-delivered. With 20+ years in B2B operations and PR, Claudia brings a level of execution discipline that is rare in marketing agencies.

Her background spans both the precision of legacy family business operations and the fast-moving world of B2B communications. She comes from a family with over 190 years of business history — Franceschi Chocolate, established in 1830 — which instilled in her a deep respect for systems, quality, and the long-term thinking that builds enduring brands.

At SWM, Claudia oversees all client delivery, operational systems, and the processes that ensure strategy gets executed — not just planned. Her standard: if it was promised, it is delivered. If it can be improved, it is.

CAREER HIGHLIGHTS

OPERATIONAL PHILOSOPHY

Claudia's conviction is simple: the best strategy in the world is worthless without excellent execution. Most agencies are good at selling ideas. SWM is built to deliver them. That discipline starts with her — with systems, processes, and accountability that ensure clients see results, not just proposals.

She runs the operational component of the Revenue Brand System: the pipeline management, reporting cadence, and client delivery infrastructure that makes SWM's work measurable and dependable.

EXPERTISE

Operations Management B2B PR Client Delivery Process Architecture Executive Communications Brand Heritage LATAM Markets

WORK WITH CLAUDIA.

Need marketing that's not just well-planned but actually executed? Let's build the system.

Start the Conversation ↗ ← Back to Team